Am I doing anything right?

When I started my business I was deep in learning mode, especially learning how to market my business.  In those early days I tried many different strategies and committed my energy and time to “making them work”.

So, much to my dismay, after about 3 months of this commitment to my marketing, I was still not getting the results I wanted (or expected I “should” be getting).  I remember being at one networking meeting and having a conversation about this with another business owner I knew and found myself saying out loud “am I doing anything right?”

What I learned, through that conversation and in the months that followed was that “right” is relative.  Right meant, for me

  • Choosing the marketing activities that aligned with my values – they felt good ethically
  • Consistently choosing some activities that got me out of my comfort zone – which for me meant being more visible in the community and online
  • Choosing methods that were putting me in front of prospective clients – meaning I was in the “right” space

What I also learned was PATIENCE!  Most marketing methods take time to work, to sink in, and get some “legs” under them.  I learned that

  • Consistency was key, sticking with the methods that fit the above criteria long enough to begin to see results (that often takes several months or more)
  • Trusting that what I was doing WOULD work
  • Periodically evaluating (not every day/moment) the results to know if something needed tweaking or needed to be let go of.

What happened?  Well, I was doing many things that were “right” and pretty soon I began to see the fruits of my labor!


UncategorizedApril 23rd, 2015Reply